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From Ordinary to Extraordinary
On the Flip Side is an art advisory offering insights on audience engagement, cultural programming, and collecting, all rooted in art-world expertise.
Transforming How We Engage with Art
On the Flip Side was founded to bring fresh energy to the art world — connecting audiences, institutions, and brands through experiences that make art feel both extraordinary and accessible.
Founded by Christina Eberli
My approach integrates academic knowledge, field experience, and strategic insight to create memorable experiences—moments that resonate long after people leave the space.